Hong Kong’s leading MMA Promotion have taken a large step towards becoming a global force, with the news that they have signed a deal with AXN to broadcast all Legend events in the next twelve months exclusively on the network. Legend have made great effort to sign some of the top talent from all over Asia-Pacific and now they have a massive platform to showcase them all.
Let’s hope Legend have an extremely busy year and keep up the momentum as the Asian MMA boom only continues to grow.
AXN TAKES ON LEGEND FIGHTING CHAMPIONSHIP
Singapore / Hong Kong, 22 October 2012 – Sony Pictures Television Networks, Asia and Hong Kong-based Legend have sealed an agreement to broadcast Legend Fighting Championship (LFC), the Asia-Pacific Championship of Mixed Martial Arts, on AXN in 21 territories across the region.
The deal grants AXN the first and exclusive rights to broadcast all Legend Fighting Championship events from October 2012 through August 2013. In addition, four of the most recently concluded Legend Fighting Championship tournaments will premiere first and exclusively on AXN in the coming months.
“We are very excited to be partnering with Legend to showcase some of the best and most established Asian MMA fighters. Many of these fighters are already household names in Japan, Korea and China, where LFC has a huge following. We have no doubt that our broadcast of these thrilling fights on AXN will further enhance the popularity of LFC, especially amongst our viewers across South East Asia,” said Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.
“This partnership with AXN begins an exciting new chapter in the Legend story. Since Legend was established, we have dedicated ourselves to growing the sport of MMA here in the Asia-Pacific and giving fighters from this region the opportunity to compete in a world-class organization. AXN is Asia’s premiere platform for entertainment, and we are excited to bring the best in Asia-Pacific MMA to their audience, particularly since so many of Legend’s elite fighters hail from AXN’s key broadcast markets.” said Chris Pollak, Managing Director, Legend.
Founded in Hong Kong, Legend Fighting Championship invites exclusively the highest-level professional martial artists throughout China and Asia-Pacific to compete in a freestyle tournament using interdisciplinary martial arts skills including boxing, Brazilian jiujitsu, judo, Muay Thai, Sambo, Sanda, Taekwondo and wrestling in supervised matches under a strict set of rules designed to promote athlete safety.
The series focuses on the multi-faceted, tactical nature of mixed martial arts where athletes are armed with a well-rounded skill-set in striking, grappling, and submissions to compete. Since January 2010, 10 Legend Fighting Championship events have been completed. The most recent event included 20 fighters from Australia, China, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Malaysia, Mongolia, New Zealand, the Philippines, South Korea and Thailand, competing in six weight classes from Bantamweight through to Light Heavyweight.
About AXN Asia
AXN offers viewers a thrilling ride with an exciting slate of programs designed to exhilarate and help them escape the humdrum of daily routine. The leading English general entertainment destination among upscale, affluent adults aged 18-39, the channel delivers first run, exclusive top-rated drama series, blockbuster features, adventure and competitive reality programs from around the world, as well as made-in-Asia original productions.
Launched first in Asia in 1997, AXN has become an international channel brand that is now seen across 60 countries globally including Latin America and Europe. In Asia, the channel is now watched by 154 million viewers in more than 104 million homes across 21 countries, including close to 50 million households on a time-block basis in China.
AXN has also been available in high-definition (HD) since March 2009.
AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television’s Networks, Asia, which also operates pay-TV channels beTV, Animax, Sony Entertainment Television and ONE. See www.axn-asia.com for more.
About Sony Pictures Television Networks, Asia
Sony Pictures Television Networks, Asia, based in Singapore, was established in 1997 as the Asia headquarters for Sony Pictures Television Networks. It operates five ad-supported 24/7 channel brands in the region which are wholly-owned by Sony Pictures.
AXN is the home of thrilling entertainment; beTV is the place to be for the best of light, engaging and easy-viewing entertainment; Sony Entertainment Television is a female-skewing channel offering ‘wickedly juicy’ shows; Animax offers anime programming for all; and ONE, the gem of Asian general entertainment, is powered by prime and current Korean content.
About Legend Fighting Championship
Legend Fighting Championship (Legend) is the Asia-Pacific Championship of Mixed Martial Arts (MMA). Legend, based in Hong Kong, invites professional martial artists from throughout China and the Asia-Pacific region to compete in a freestyle tournament using interdisciplinary martial arts skills including sanda, wushu, jiujitsu, muay thai, boxing, and wrestling in supervised matches under a strict set of rules designed to promote athlete safety. Legend produces these events for live international television, in both Mandarin Chinese and English, and each program incorporates and celebrates the region’s unique history, cultures, and thousands of years of martial arts traditions. Legend is committed to promoting the sport of mixed martial arts in the Asia-Pacific, to supporting and cultivating its athletes, and to providing exceptional entertainment to a broad audience. See www.legendfc.com for more.
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